Ahrefs vs Moz

Which no-code tool is better for your project? Compare features, pricing, and more.

Ahrefs

Ahrefs

All-in-one SEO toolset for growing search traffic.

4.7
Try Ahrefs
Moz

Moz

SEO software and data to help you increase traffic and rankings.

4.3
Try Moz

Quick Verdict

Ahrefs is best for backlink analysis and link building. Moz is best for domain authority monitoring. Not sure? Let our AI recommend the right one.

FeatureAhrefsMoz
PricingFrom $29/moFrom $49/mo
Pricing Modelpaidfreemium
Rating4.7/54.3/5
AI Features✓ Yes✓ Yes
Founded20102004
Company Size200-500200-500
Key Features
  • Site Explorer (backlink & organic traffic analysis)
  • Keywords Explorer (keyword research)
  • Site Audit (technical SEO)
  • Rank Tracker
  • Content Explorer (content research)
  • Keyword Explorer
  • Link Explorer (backlink analysis)
  • Site Crawl (technical SEO audit)
  • Rank Tracking
  • On-page optimization grader
IntegrationsGoogle Search Console, Google Analytics, Slack, ZapierGoogle Analytics, Google Search Console, WordPress, STAT

Ahrefs — Pros & Cons

Largest and most accurate backlink database
Excellent keyword research with click metrics
Intuitive UI despite deep feature set
Webmaster Tools (free) for site owners
Expensive for individuals and small businesses
No free trial — paid only (except Webmaster Tools)
Content writing tools less developed than Semrush

Moz — Pros & Cons

Domain Authority is an industry-standard metric
Beginner-friendly interface
Strong educational resources (Moz Blog, Whiteboard Friday)
Free tools available (MozBar, DA checker)
Smaller keyword and backlink database than Ahrefs/Semrush
Slower crawling speed
Fewer features compared to Ahrefs and Semrush

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