Amplitude vs Umami

Which no-code tool is better for your project? Compare features, pricing, and more.

Amplitude

Amplitude

Digital analytics for the product-led era.

4.5
Try Amplitude
Umami

Umami

Simple, fast, privacy-focused web analytics.

4.6
Try Umami

Quick Verdict

Amplitude is best for enterprise product analytics. Umami is best for developer-friendly web analytics. Not sure? Let our AI recommend the right one.

FeatureAmplitudeUmami
PricingContactContact
Pricing Modelfreemiumfreemium
Rating4.5/54.6/5
AI Features✓ Yes✗ No
Founded20122020
Company Size500-10001-10
Key Features
  • Behavioral analytics (funnels, cohorts, paths)
  • Experimentation (A/B testing)
  • Customer Data Platform (CDP)
  • Session replay
  • AI-powered analytics assistant
  • Privacy-focused (no cookies, no tracking)
  • Lightweight tracking script
  • Real-time dashboard
  • Custom events and goals
  • Multi-site management
IntegrationsSegment, Snowflake, BigQuery, BrazeVercel, Netlify, Docker, PostgreSQL

Amplitude — Pros & Cons

Enterprise-grade with advanced analytics capabilities
Free plan up to 50K monthly tracked users
Built-in CDP and experimentation
Strong AI-powered insights
Complex — requires dedicated analytics resources
Expensive enterprise pricing
Implementation requires careful planning

Umami — Pros & Cons

Completely open-source (MIT license)
Free to self-host with no limits
Extremely lightweight and fast
Simple, clean interface
Very basic analytics — no funnels or advanced features
Self-hosting required for free tier
No session replays or heatmaps

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