Attio vs HubSpot

Which no-code tool is better for your project? Compare features, pricing, and more.

Attio

Attio

The next-generation CRM for fast-growing companies.

4.7
Try Attio
HubSpot

HubSpot

The all-in-one CRM platform for scaling businesses.

4.4
Try HubSpot

Quick Verdict

Attio is best for startup crm. HubSpot is best for inbound marketing and lead generation. Not sure? Let our AI recommend the right one.

FeatureAttioHubSpot
PricingFrom $29/moFrom $15/mo
Pricing Modelfreemiumfreemium
Rating4.7/54.4/5
AI Features✓ Yes✓ Yes
Founded20192006
Company Size50-1005000+
Key Features
  • Automatic email and calendar sync
  • Relationship intelligence (auto-enrichment)
  • Custom objects and attributes
  • Kanban and list views
  • Built-in automations
  • Free CRM with contact management
  • Marketing Hub (email, landing pages, automation)
  • Sales Hub (pipeline, sequences, documents)
  • Service Hub (ticketing, knowledge base)
  • CMS Hub (website builder)
IntegrationsGmail, Google Calendar, Slack, ZapierSalesforce, Gmail, Slack, Zapier

Attio — Pros & Cons

Beautiful, modern interface
Automatic data enrichment from email/calendar
Very flexible — custom objects for any data model
Strong API and growing fast
Newer product — some features still developing
Smaller integration ecosystem than HubSpot
Limited email sequence functionality compared to dedicated tools

HubSpot — Pros & Cons

Generous free tier — great to start with
All-in-one platform (marketing, sales, service, CMS)
Massive integration ecosystem
Excellent documentation and HubSpot Academy
Expensive when scaling — paid tiers are costly
Complex pricing with required onboarding fees
Can be overwhelming due to feature breadth

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