Bitly vs Dub.co

Which no-code tool is better for your project? Compare features, pricing, and more.

Bitly

Bitly

Shorten, manage, and track links at scale.

4.4
Try Bitly
Dub.co

Dub.co

Open-source link management for modern marketing teams.

4.6
Try Dub.co

Quick Verdict

Bitly is best for marketing campaign link tracking. Dub.co is best for developer and startup link management. Not sure? Let our AI recommend the right one.

FeatureBitlyDub.co
PricingContactContact
Pricing Modelfreemiumfreemium
Rating4.4/54.6/5
AI Features✗ No✗ No
Founded20082022
Company Size200-50010-20
Key Features
  • URL shortening with custom back-halves
  • Branded short links (custom domains)
  • QR code generation
  • Click analytics (geography, device, referrer)
  • Link-in-bio pages
  • Short links with custom domains
  • Advanced click analytics
  • QR code generation
  • Geo and device targeting
  • Link expiration and password protection
IntegrationsZapier, Make, HubSpot, SalesforceZapier, Make, Vercel, REST APIs

Bitly — Pros & Cons

Industry standard — trusted and reliable
Excellent click analytics
Branded links build trust and recognition
Strong API for automation
Free tier is limited (10 links/month)
Premium pricing is high for advanced features
No built-in A/B testing for links

Dub.co — Pros & Cons

Open-source — can self-host for free
Modern, beautiful dashboard
Developer-friendly API
Generous free tier (25 links/month)
Newer platform — smaller ecosystem
Self-hosting requires technical knowledge
Some advanced features are cloud-only

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