Bitly vs Rebrandly

Which no-code tool is better for your project? Compare features, pricing, and more.

Bitly

Bitly

Shorten, manage, and track links at scale.

4.4
Try Bitly
Rebrandly

Rebrandly

Create, measure, and manage branded short links.

4.4
Try Rebrandly

Quick Verdict

Bitly is best for marketing campaign link tracking. Rebrandly is best for branded marketing links. Not sure? Let our AI recommend the right one.

FeatureBitlyRebrandly
PricingContactContact
Pricing Modelfreemiumfreemium
Rating4.4/54.4/5
AI Features✗ No✗ No
Founded20082015
Company Size200-50020-50
Key Features
  • URL shortening with custom back-halves
  • Branded short links (custom domains)
  • QR code generation
  • Click analytics (geography, device, referrer)
  • Link-in-bio pages
  • Branded links with custom domains
  • Click tracking and analytics
  • UTM parameter management
  • Traffic routing and redirect rules
  • Link retargeting (add retargeting pixels)
IntegrationsZapier, Make, HubSpot, SalesforceZapier, Make, Buffer, Hootsuite

Bitly — Pros & Cons

Industry standard — trusted and reliable
Excellent click analytics
Branded links build trust and recognition
Strong API for automation
Free tier is limited (10 links/month)
Premium pricing is high for advanced features
No built-in A/B testing for links

Rebrandly — Pros & Cons

Multiple custom domains on all plans
Link retargeting is powerful for remarketing
Clean, intuitive dashboard
Good free tier for individuals
Analytics less detailed than Bitly on lower plans
Enterprise features are expensive
Mobile app is limited

Still not sure which to pick?

Tell our AI about your project and get a personalized recommendation in seconds.

Get AI Recommendation