Dub.co vs Metricool

Which no-code tool is better for your project? Compare features, pricing, and more.

Dub.co

Dub.co

Open-source link management for modern marketing teams.

4.6
Try Dub.co
Metricool

Metricool

Analyze, manage, and grow your digital presence.

4.5
Try Metricool

Quick Verdict

Dub.co is best for developer and startup link management. Metricool is best for all-in-one social and ads analytics. Not sure? Let our AI recommend the right one.

FeatureDub.coMetricool
PricingContactFrom $22/mo
Pricing Modelfreemiumfreemium
Rating4.6/54.5/5
AI Features✗ No✓ Yes
Founded20222016
Company Size10-2050-100
Key Features
  • Short links with custom domains
  • Advanced click analytics
  • QR code generation
  • Geo and device targeting
  • Link expiration and password protection
  • Social media scheduling and publishing
  • Analytics for social, web, and ads
  • Competitor analysis
  • SmartLinks (link-in-bio)
  • Ad campaign analytics (Google, Meta, TikTok)
IntegrationsZapier, Make, Vercel, REST APIsGoogle Analytics, Google Ads, Meta Ads, TikTok Ads

Dub.co — Pros & Cons

Open-source — can self-host for free
Modern, beautiful dashboard
Developer-friendly API
Generous free tier (25 links/month)
Newer platform — smaller ecosystem
Self-hosting requires technical knowledge
Some advanced features are cloud-only

Metricool — Pros & Cons

Covers social, web, and ad analytics in one tool
Very affordable for the feature set
Strong competitor analysis
Free plan available
Less known in the US market
Some features less polished than dedicated tools
Social listening is limited

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