Folk vs HubSpot

Which no-code tool is better for your project? Compare features, pricing, and more.

Folk

Folk

The CRM for people who care about relationships.

4.6
Try Folk
HubSpot

HubSpot

The all-in-one CRM platform for scaling businesses.

4.4
Try HubSpot

Quick Verdict

Folk is best for startup sales crm. HubSpot is best for inbound marketing and lead generation. Not sure? Let our AI recommend the right one.

FeatureFolkHubSpot
PricingFrom $20/moFrom $15/mo
Pricing Modelfreemiumfreemium
Rating4.6/54.4/5
AI Features✓ Yes✓ Yes
Founded20202006
Company Size50-1005000+
Key Features
  • Spreadsheet-like CRM interface
  • Contact enrichment (email, company, social)
  • Email sequences
  • Chrome extension for contact capture
  • Pipeline management
  • Free CRM with contact management
  • Marketing Hub (email, landing pages, automation)
  • Sales Hub (pipeline, sequences, documents)
  • Service Hub (ticketing, knowledge base)
  • CMS Hub (website builder)
IntegrationsGmail, LinkedIn (via extension), Zapier, MakeSalesforce, Gmail, Slack, Zapier

Folk — Pros & Cons

Beautiful, intuitive interface
Contact enrichment is very useful
Chrome extension captures contacts from LinkedIn, Gmail, etc.
Great for lightweight CRM without complexity
Less powerful than HubSpot for enterprise needs
Limited automation and reporting
Email sequences are basic compared to dedicated tools

HubSpot — Pros & Cons

Generous free tier — great to start with
All-in-one platform (marketing, sales, service, CMS)
Massive integration ecosystem
Excellent documentation and HubSpot Academy
Expensive when scaling — paid tiers are costly
Complex pricing with required onboarding fees
Can be overwhelming due to feature breadth

Still not sure which to pick?

Tell our AI about your project and get a personalized recommendation in seconds.

Get AI Recommendation