Google Analytics vs PostHog

Which no-code tool is better for your project? Compare features, pricing, and more.

Google Analytics

Google Analytics

The industry-standard web analytics platform — free from Google.

4.4
Try Google Analytics
PostHog

PostHog

The open-source product analytics suite.

4.6
Try PostHog

Quick Verdict

Google Analytics is best for website traffic analysis. PostHog is best for product analytics for saas. Not sure? Let our AI recommend the right one.

FeatureGoogle AnalyticsPostHog
PricingFreeContact
Pricing Modelfreefreemium
Rating4.4/54.6/5
AI Features✓ Yes✓ Yes
Founded20052020
Company Size5000+50-100
Key Features
  • Event-based tracking (GA4)
  • Real-time reporting
  • Audience demographics and interests
  • Conversion tracking and funnels
  • Cross-platform tracking (web + app)
  • Product analytics (funnels, paths, trends)
  • Session replay
  • Feature flags
  • A/B testing (Experimentation)
  • Surveys
IntegrationsGoogle Ads, Google Search Console, Looker Studio, BigQuerySlack, Zapier, Segment, Sentry

Google Analytics — Pros & Cons

Free for the vast majority of websites
Industry standard — massive community and resources
Deep Google ecosystem integration (Ads, Search Console, Looker Studio)
BigQuery export enables advanced analysis
Complex learning curve for GA4
Privacy concerns — data sent to Google
Sampling can affect accuracy on free tier

PostHog — Pros & Cons

All-in-one product analytics (replaces 4-5 tools)
Generous free tier (1M events/month)
Open-source and self-hostable
Built for engineers — API-first, SQL access
Can be complex to set up properly
Marketing analytics weaker than Google Analytics
Self-hosting requires infrastructure maintenance

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