Google Analytics vs Umami

Which no-code tool is better for your project? Compare features, pricing, and more.

Google Analytics

Google Analytics

The industry-standard web analytics platform — free from Google.

4.4
Try Google Analytics
Umami

Umami

Simple, fast, privacy-focused web analytics.

4.6
Try Umami

Quick Verdict

Google Analytics is best for website traffic analysis. Umami is best for developer-friendly web analytics. Not sure? Let our AI recommend the right one.

FeatureGoogle AnalyticsUmami
PricingFreeContact
Pricing Modelfreefreemium
Rating4.4/54.6/5
AI Features✓ Yes✗ No
Founded20052020
Company Size5000+1-10
Key Features
  • Event-based tracking (GA4)
  • Real-time reporting
  • Audience demographics and interests
  • Conversion tracking and funnels
  • Cross-platform tracking (web + app)
  • Privacy-focused (no cookies, no tracking)
  • Lightweight tracking script
  • Real-time dashboard
  • Custom events and goals
  • Multi-site management
IntegrationsGoogle Ads, Google Search Console, Looker Studio, BigQueryVercel, Netlify, Docker, PostgreSQL

Google Analytics — Pros & Cons

Free for the vast majority of websites
Industry standard — massive community and resources
Deep Google ecosystem integration (Ads, Search Console, Looker Studio)
BigQuery export enables advanced analysis
Complex learning curve for GA4
Privacy concerns — data sent to Google
Sampling can affect accuracy on free tier

Umami — Pros & Cons

Completely open-source (MIT license)
Free to self-host with no limits
Extremely lightweight and fast
Simple, clean interface
Very basic analytics — no funnels or advanced features
Self-hosting required for free tier
No session replays or heatmaps

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