Hootsuite vs Sprout Social

Which no-code tool is better for your project? Compare features, pricing, and more.

Hootsuite

Hootsuite

Manage all your social media in one place.

4.2
Try Hootsuite
Sprout Social

Sprout Social

Powerful social media management for enterprise teams.

4.4
Try Sprout Social

Quick Verdict

Hootsuite is best for enterprise social media management. Sprout Social is best for enterprise social media management. Not sure? Let our AI recommend the right one.

FeatureHootsuiteSprout Social
PricingFrom $99/moFrom $199/mo
Pricing Modelpaidpaid
Rating4.2/54.4/5
AI Features✓ Yes✓ Yes
Founded20082010
Company Size1000-50001000-5000
Key Features
  • Post scheduling and auto-publishing
  • Social listening and monitoring
  • Analytics and custom reports
  • Social advertising management
  • Team collaboration and approval workflows
  • Publishing and scheduling
  • Social listening and sentiment analysis
  • Advanced analytics and reporting
  • Smart Inbox (unified social inbox)
  • Employee advocacy
IntegrationsSalesforce, HubSpot, Canva, Google AnalyticsSalesforce, HubSpot, Zendesk, Microsoft Teams

Hootsuite — Pros & Cons

Enterprise-grade features and security
Comprehensive social listening
Supports the widest range of social networks
Strong team collaboration and approval workflows
Expensive — no free plan anymore
Interface can feel dated and overwhelming
Steep learning curve for full feature set

Sprout Social — Pros & Cons

Best-in-class analytics and reporting
Excellent social listening capabilities
Smart Inbox unifies all social conversations
Strong customer care and support tools
Most expensive in the category
Per-user pricing scales quickly
Overkill for small businesses and solopreneurs

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