Hotjar vs Metabase

Which no-code tool is better for your project? Compare features, pricing, and more.

Hotjar

Hotjar

Understand how users behave on your site.

4.4
Try Hotjar
Metabase

Metabase

Open-source BI tool anyone on your team can use.

4.5
Try Metabase

Quick Verdict

Hotjar is best for ux research and optimization. Metabase is best for self-service team analytics. Not sure? Let our AI recommend the right one.

FeatureHotjarMetabase
PricingContactFrom $85/mo
Pricing Modelfreemiumfreemium
Rating4.4/54.5/5
AI Features✓ Yes✓ Yes
Founded20142014
Company Size200-500100-200
Key Features
  • Heatmaps (click, move, scroll)
  • Session recordings
  • Surveys and feedback widgets
  • Funnels
  • User interviews (Engage)
  • Visual query builder (no SQL needed)
  • SQL editor with auto-complete
  • Interactive dashboards
  • Automated alerts and subscriptions
  • Embedded analytics
IntegrationsGoogle Analytics, Slack, Zapier, HubSpotPostgreSQL, MySQL, BigQuery, Snowflake

Hotjar — Pros & Cons

Best heatmap and session recording combination
Very easy to set up (one script tag)
Generous free tier (35 daily sessions)
Surveys and feedback integrated natively
Not a full product analytics tool (no custom events/funnels like Mixpanel)
Session recordings limited on lower plans
Can slow down pages slightly on heavy sites

Metabase — Pros & Cons

Open-source with generous free tier
Non-technical users can build queries visually
Quick setup — connects to databases in minutes
Strong embedded analytics offering
Less powerful than Tableau for complex visualizations
Cloud pricing per user can add up
Advanced features need Pro/Enterprise plan

Still not sure which to pick?

Tell our AI about your project and get a personalized recommendation in seconds.

Get AI Recommendation