Hotjar vs Umami

Which no-code tool is better for your project? Compare features, pricing, and more.

Hotjar

Hotjar

Understand how users behave on your site.

4.4
Try Hotjar
Umami

Umami

Simple, fast, privacy-focused web analytics.

4.6
Try Umami

Quick Verdict

Hotjar is best for ux research and optimization. Umami is best for developer-friendly web analytics. Not sure? Let our AI recommend the right one.

FeatureHotjarUmami
PricingContactContact
Pricing Modelfreemiumfreemium
Rating4.4/54.6/5
AI Features✓ Yes✗ No
Founded20142020
Company Size200-5001-10
Key Features
  • Heatmaps (click, move, scroll)
  • Session recordings
  • Surveys and feedback widgets
  • Funnels
  • User interviews (Engage)
  • Privacy-focused (no cookies, no tracking)
  • Lightweight tracking script
  • Real-time dashboard
  • Custom events and goals
  • Multi-site management
IntegrationsGoogle Analytics, Slack, Zapier, HubSpotVercel, Netlify, Docker, PostgreSQL

Hotjar — Pros & Cons

Best heatmap and session recording combination
Very easy to set up (one script tag)
Generous free tier (35 daily sessions)
Surveys and feedback integrated natively
Not a full product analytics tool (no custom events/funnels like Mixpanel)
Session recordings limited on lower plans
Can slow down pages slightly on heavy sites

Umami — Pros & Cons

Completely open-source (MIT license)
Free to self-host with no limits
Extremely lightweight and fast
Simple, clean interface
Very basic analytics — no funnels or advanced features
Self-hosting required for free tier
No session replays or heatmaps

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