Matomo vs Plausible
Which no-code tool is better for your project? Compare features, pricing, and more.
Quick Verdict
Matomo is best for privacy-first web analytics. Plausible is best for privacy-friendly website analytics. Not sure? Let our AI recommend the right one.
| Feature | Matomo | Plausible |
|---|---|---|
| Pricing | From $23/mo | From $9/mo |
| Pricing Model | freemium | paid |
| Rating | 4.3/5 | 4.8/5 |
| AI Features | ✗ No | ✗ No |
| Founded | 2007 | 2019 |
| Company Size | 50-100 | 1-10 |
| Key Features |
|
|
| Integrations | WordPress, WooCommerce, Shopify, Google Ads | WordPress, Ghost, Carrd, Webflow |
Matomo — Pros & Cons
100% data ownership — self-host or cloud
GDPR compliant by design
No data sampling (unlike GA4 free tier)
Feature parity with Google Analytics for most use cases
Self-hosting requires server management
Premium features (heatmaps, A/B testing) are paid plugins
Smaller community than Google Analytics
Plausible — Pros & Cons
Privacy-compliant by default (no cookie banner needed)
Incredibly lightweight — no performance impact
Open-source and self-hostable
Clean, simple dashboard anyone can understand
No advanced segmentation or funnels
No cross-platform (app) tracking
Paid only — no free tier (except self-hosted)
Still not sure which to pick?
Tell our AI about your project and get a personalized recommendation in seconds.
Get AI Recommendation