Matomo vs Umami
Which no-code tool is better for your project? Compare features, pricing, and more.
Quick Verdict
Matomo is best for privacy-first web analytics. Umami is best for developer-friendly web analytics. Not sure? Let our AI recommend the right one.
| Feature | Matomo | Umami |
|---|---|---|
| Pricing | From $23/mo | Contact |
| Pricing Model | freemium | freemium |
| Rating | 4.3/5 | 4.6/5 |
| AI Features | ✗ No | ✗ No |
| Founded | 2007 | 2020 |
| Company Size | 50-100 | 1-10 |
| Key Features |
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| Integrations | WordPress, WooCommerce, Shopify, Google Ads | Vercel, Netlify, Docker, PostgreSQL |
Matomo — Pros & Cons
100% data ownership — self-host or cloud
GDPR compliant by design
No data sampling (unlike GA4 free tier)
Feature parity with Google Analytics for most use cases
Self-hosting requires server management
Premium features (heatmaps, A/B testing) are paid plugins
Smaller community than Google Analytics
Umami — Pros & Cons
Completely open-source (MIT license)
Free to self-host with no limits
Extremely lightweight and fast
Simple, clean interface
Very basic analytics — no funnels or advanced features
Self-hosting required for free tier
No session replays or heatmaps
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