Mixpanel vs Umami

Which no-code tool is better for your project? Compare features, pricing, and more.

Mixpanel

Mixpanel

Powerful product analytics to build better products.

4.5
Try Mixpanel
Umami

Umami

Simple, fast, privacy-focused web analytics.

4.6
Try Umami

Quick Verdict

Mixpanel is best for product feature analysis. Umami is best for developer-friendly web analytics. Not sure? Let our AI recommend the right one.

FeatureMixpanelUmami
PricingContactContact
Pricing Modelfreemiumfreemium
Rating4.5/54.6/5
AI Features✓ Yes✗ No
Founded20092020
Company Size500-10001-10
Key Features
  • Funnels and conversion tracking
  • Retention analysis
  • User segmentation and cohorts
  • A/B testing
  • Flows (user journey visualization)
  • Privacy-focused (no cookies, no tracking)
  • Lightweight tracking script
  • Real-time dashboard
  • Custom events and goals
  • Multi-site management
IntegrationsSegment, Snowflake, BigQuery, AWS S3Vercel, Netlify, Docker, PostgreSQL

Mixpanel — Pros & Cons

Best-in-class funnel and retention analysis
Free plan up to 20M events/month
Interactive, self-serve reports
Strong data governance and privacy controls
Steep learning curve for non-technical users
Requires proper event tracking implementation
Expensive for high-volume use on paid plans

Umami — Pros & Cons

Completely open-source (MIT license)
Free to self-host with no limits
Extremely lightweight and fast
Simple, clean interface
Very basic analytics — no funnels or advanced features
Self-hosting required for free tier
No session replays or heatmaps

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