Drift
Conversational AI for B2B revenue acceleration.
About Drift
Drift (now part of Salesloft) is a conversational marketing and sales platform that uses AI chatbots to engage website visitors, qualify leads, and book meetings in real-time. It combines live chat, AI-powered chatbots, email automation, and account-based marketing — designed for B2B teams focused on pipeline generation and revenue acceleration.
Key Features
- AI-powered chatbots for lead qualification
- Real-time visitor engagement
- Automated meeting booking
- Conversational landing pages
- Account-based marketing (ABM) targeting
- Email and video messaging
- Revenue analytics and attribution
- Salesforce and CRM integration
Pros
- Excellent for B2B lead generation and qualification
- AI chatbots are highly effective at booking meetings
- Strong ABM and targeting capabilities
- Deep CRM integrations
Cons
- Enterprise pricing — not suitable for small teams
- Can be complex to configure properly
- Now bundled with Salesloft platform
Best Use Cases
- B2B lead qualification
- Automated meeting scheduling from website
- Account-based marketing conversations
- Sales pipeline acceleration
Drift Alternatives
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Quick Info
- Website
- drift.com
- Founded
- 2015
- Company
- Acquired by Salesloft
- Pricing
- enterprise
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