About Kit
Kit (formerly ConvertKit) is an email marketing platform built specifically for creators — bloggers, YouTubers, podcasters, and course creators. It focuses on simplicity, deliverability, and selling digital products, with features like visual automations, landing pages, and a creator network.
Key Features
- Visual email automation builder
- Landing pages and forms
- Subscriber tagging and segmentation
- Digital product sales (commerce)
- Creator Network (cross-promotion)
- Newsletter referral system
- Sponsorship marketplace
- Deliverability focus
Pros
- Built specifically for creators — not generic marketing
- Excellent deliverability
- Visual automation builder is intuitive
- Commerce features for selling directly to subscribers
Cons
- Email template design is intentionally minimal
- More expensive than Mailchimp for same list size
- Reporting and analytics are basic
Integrations
WordPressShopifyZapierTeachableSquarespaceStripe
Best Use Cases
- Creator newsletters
- Course launch email sequences
- Audience building for creators
- Digital product sales via email
Quick Info
- Website
- kit.com
- Founded
- 2013
- Company
- 50-100
- Pricing
- freemium