About Metricool
Metricool is a social media management and analytics platform that also covers ads analytics and website metrics. It supports scheduling, analytics for social and ads, competitor analysis, and a SmartLinks bio page — popular in Europe and Latin America for its comprehensive feature set at an affordable price.
Key Features
- Social media scheduling and publishing
- Analytics for social, web, and ads
- Competitor analysis
- SmartLinks (link-in-bio)
- Ad campaign analytics (Google, Meta, TikTok)
- AI content assistant
- Hashtag tracker
- Report generator
Pros
- Covers social, web, and ad analytics in one tool
- Very affordable for the feature set
- Strong competitor analysis
- Free plan available
Cons
- Less known in the US market
- Some features less polished than dedicated tools
- Social listening is limited
Integrations
Google AnalyticsGoogle AdsMeta AdsTikTok AdsCanvaLooker Studio
Best Use Cases
- All-in-one social and ads analytics
- Affordable agency management
- Social media reporting
- Cross-platform content scheduling
Metricool Alternatives
Looking for alternatives to Metricool? See all Metricool alternatives →
Quick Info
- Website
- metricool.com
- Founded
- 2016
- Company
- 50-100
- Pricing
- freemium
Similar tools to Metricool
AI-Powered
Buffer
Grow your audience on social media with ease.
From $5/mo
4.3
social-media
AI-Powered
Hootsuite
Manage all your social media in one place.
From $99/mo
4.2
social-media
AI-Powered
Later
The social media management platform built for creators.
From $17/mo
4.4
social-media
AI-Powered
Sprout Social
Powerful social media management for enterprise teams.
From $199/mo
4.4
social-media
AI-Powered
Publer
Schedule, collaborate, and analyze all your social media posts.
From $12/mo
4.5
social-media