About Plausible
Plausible is a lightweight, open-source, privacy-friendly web analytics tool. It provides a simple one-page dashboard with essential metrics — no cookies, no personal data collection, GDPR/CCPA compliant by default. Its script is under 1KB, making it one of the fastest analytics tools available.
Key Features
- Cookie-free, privacy-first tracking
- Lightweight script (< 1KB)
- Simple one-page dashboard
- Goal and event tracking
- UTM campaign tracking
- Custom properties
- Self-hostable (open source, AGPL)
- API access
Pros
- Privacy-compliant by default (no cookie banner needed)
- Incredibly lightweight — no performance impact
- Open-source and self-hostable
- Clean, simple dashboard anyone can understand
Cons
- No advanced segmentation or funnels
- No cross-platform (app) tracking
- Paid only — no free tier (except self-hosted)
Integrations
WordPressGhostCarrdWebflowZapierSlack
Best Use Cases
- Privacy-friendly website analytics
- GDPR-compliant analytics
- Lightweight traffic monitoring
- Open-source analytics for developers
Plausible Alternatives
Looking for alternatives to Plausible? See all Plausible alternatives →
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Quick Info
- Website
- plausible.io
- Founded
- 2019
- Company
- 1-10
- Pricing
- paid
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