About Hotjar
Hotjar is a behavior analytics and user feedback tool that combines heatmaps, session recordings, surveys, and feedback widgets. It helps product teams, UX designers, and marketers visualize what users do on their websites and understand why — now part of Contentsquare.
Key Features
- Heatmaps (click, move, scroll)
- Session recordings
- Surveys and feedback widgets
- Funnels
- User interviews (Engage)
- AI-powered insights
- Rage click and error detection
Pros
- Best heatmap and session recording combination
- Very easy to set up (one script tag)
- Generous free tier (35 daily sessions)
- Surveys and feedback integrated natively
Cons
- Not a full product analytics tool (no custom events/funnels like Mixpanel)
- Session recordings limited on lower plans
- Can slow down pages slightly on heavy sites
Integrations
Google AnalyticsSlackZapierHubSpotSegmentJira
Best Use Cases
- UX research and optimization
- Conversion rate optimization
- Landing page analysis
- User feedback collection
Hotjar Alternatives
Looking for alternatives to Hotjar? See all Hotjar alternatives →
Quick Info
- Website
- www.hotjar.com
- Founded
- 2014
- Company
- 200-500
- Pricing
- freemium
Similar tools to Hotjar
AI-Powered
Google Analytics
The industry-standard web analytics platform — free from Google.
Free
4.4
analytics
Plausible
Simple and privacy-friendly web analytics.
From $9/mo
4.8
analytics
AI-Powered
PostHog
The open-source product analytics suite.
Contact
4.6
analytics
AI-Powered
Mixpanel
Powerful product analytics to build better products.
Contact
4.5
analytics
AI-Powered
Amplitude
Digital analytics for the product-led era.
Contact
4.5
analytics
Matomo
The Google Analytics alternative that protects your data.
From $23/mo
4.3
analytics