About Folk
Folk is a modern, lightweight CRM designed for relationship-driven teams. It features a spreadsheet-like interface, one-click contact enrichment, email sequences, and a Chrome extension for capturing contacts from anywhere — popular with startups, VCs, and agencies.
Key Features
- Spreadsheet-like CRM interface
- Contact enrichment (email, company, social)
- Email sequences
- Chrome extension for contact capture
- Pipeline management
- Custom fields and views
- Mail merge
- Team collaboration
Pros
- Beautiful, intuitive interface
- Contact enrichment is very useful
- Chrome extension captures contacts from LinkedIn, Gmail, etc.
- Great for lightweight CRM without complexity
Cons
- Less powerful than HubSpot for enterprise needs
- Limited automation and reporting
- Email sequences are basic compared to dedicated tools
Integrations
GmailLinkedIn (via extension)ZapierMakeSlackGoogle Calendar
Best Use Cases
- Startup sales CRM
- VC deal flow management
- Agency client management
- Personal relationship management
Quick Info
- Website
- www.folk.app
- Founded
- 2020
- Company
- 50-100
- Pricing
- freemium