About Attio
Attio is a flexible, data-driven CRM that automatically syncs with your email and calendar to build a relationship graph. It combines the flexibility of a spreadsheet with the power of a CRM, offering custom objects, automations, and real-time collaboration — designed for modern teams.
Key Features
- Automatic email and calendar sync
- Relationship intelligence (auto-enrichment)
- Custom objects and attributes
- Kanban and list views
- Built-in automations
- Reporting and analytics
- API access
- Real-time collaboration
Pros
- Beautiful, modern interface
- Automatic data enrichment from email/calendar
- Very flexible — custom objects for any data model
- Strong API and growing fast
Cons
- Newer product — some features still developing
- Smaller integration ecosystem than HubSpot
- Limited email sequence functionality compared to dedicated tools
Integrations
GmailGoogle CalendarSlackZapierMakeWebhooks
Best Use Cases
- Startup CRM
- VC portfolio management
- Business development
- Customer relationship tracking
Quick Info
- Website
- attio.com
- Founded
- 2019
- Company
- 50-100
- Pricing
- freemium